As the Chief Creative Officer of URIPP LLC, I created the logo and brand identity for this hydrogen energy startup.
The logo is based on the process of electrolysis that takes place in their product–hydrogen gas is created by the application of electricity to salt water.
The company needed a more refined and professional-looking logo and visual identity to lend credibility to the company and aid in building brand awareness. The visual identity compliments the logo and gives a sense of dependability, technology, and progress.